Risks & Mitigation Strategy

Purpose: Build trust through realism.


Table of Contents


Risks to Acknowledge

Retention

User retention and habit formation present ongoing challenges for wellness platforms.

Misinterpretation of Claims

Risk of overstating or misrepresenting scientific claims and research findings.

AI Dependency

Reliance on AI services with variable costs and potential service disruptions.

Regulatory Boundaries

Navigating healthcare regulations and boundaries in wellness applications.


Mitigation

Design Choices

Ritual-first approach naturally supports habit formation and user retention.

Language Choices

Clear, accurate scientific communication without overstatement. Explicit non-clinical positioning.

Architecture Decisions

Modular design allows for cost optimization, flexibility, and scalability.

Regulatory Compliance

Proactive engagement with legal boundaries. Clear wellness vs. healthcare positioning.